The science of growth: how Facebook beat Friendster-- and how nine other startups left the rest in the dust

Foreword / by Richard Florida

Introduction

Prerequisites for scaling. Founder's core vision ; Scalable ideas ; Solves a real problem ; An excellent first interaction

Catalysts for accelerating growth. Double trigger events ; Drafting off platforms ; Optimizing algorithms ; Viral growth : measuring and optimizing

Elements for sustained long-term growth. Be data informed (not data driven) ; Financing strategies ; High-performing teams ; A culture of discipline/focus ; Maximizing the value of network ; Conclusion.