1. Notes from the underground: thirty-six hours at a marketing conference
2. A consumer in the family: the nag factor and other nightmares
3. Branded babies: from cradle to consumer
4. Endangered species: play and creativity
5. Students for sale: who profits from marketing in schools?
6. Through thick and thin: the weighty problem of food marketing
7. Peace-keeping battle stations and smackdown!: selling kids on violence
8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity
9. Marketing, media, and the First Amendment: what's best for children?
10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco
11. If values are right, what's left: life lessons from marketing
12. Ending the marketing Maelstrom: you're not alone.
