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Enchantment: the art of changing hearts, minds, and actions
Enchantment: the art of changing hearts, minds, and actions
Author
Kawasaki, Guy, 1954-
Publisher
Portfolio/Penguin
Publication Date
2011
Language
English
Book
Show Edition
On Shelf
Port Angeles - Nonfiction (Adult)
658.8001 KAWASAK
1 available
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Syndetics Unbound
Subjects
Subjects
Influence (Psychology)
Interpersonal Relations
Management
Management -- Psychological aspects
Marketing
Marketing -- Psychological aspects
Persuasion (Psychology)
Persuasion (Psychology) in organizations
Persuasive Communication
Psychological aspects
Table of Contents
From the Book
Introduction
Why enchantment?
How to achieve likability
How to achieve trustworthiness
How to prepare
How to launch
How to overcome resistance
How to make enchantment endure
How to use push technology
How to use pull technology
How to enchant your employees
How to enchant your boss
How to resist enchantment
Conclusion.
More Details
ISBN
9781591843795
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