Starting up (where ideas come from and how to test them in the marketplace)
My first catalog (the nuts and bolts of launching a mail-order business)
If you build it, they will buy it (how to buy or manufacture your product)
Asking for help (the ten commandments of combining a new business with a new family)
The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it)
Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask)
Growing pains (how to raise money and keep the cash flowing)
Managing chaos (how to handle disasters and other unforeseeable crisis
Getting to yes (the art of negotiating)
Going public (IPOs, the street,a private jet, and realizing your dream).
