From the Book - First edition.
Introduction: What's Your Favorite Color (And Why Do You Even Have One)?
Chapter 1: What Would You Like?
Chapter 2: The Fault Is Not In Our Stars, But In Ourselves
Chapter 3: How Predictable Is Our Taste?
Chapter 4: How Do We Know What We Like?
Chapter 5: Why (And How) Tastes Change
Chapter 6: Beer, Cats, And Dirt
Conclusion: Tasting Notes.