Purple cow: transform your business by being remarkable

Not enough Ps

The new P

Boldfaced words and gutsy assertions

before, during, and after

The greatest thing since sliced bread

Did you notice the revolution?

Why you need the purple cow

The death of the TV-industrial complex

Before and after

Consider the Beetle

What works?

Why the Wall Street Journal annoys me so much

Awareness is not the point

The will and the way

Case study: going up?

Case study: what sould Tide do?

Getting in

Ideas that spread, win

The big misunderstanding

Who's listening?

Cheating

Who cares?

Not all customers are the same

The law of large numbers

Case study: Chip Conley

The problem with the cow

Follow the leader

Case study: the Aeron chair

Projections, profits, and the purple cow

Case study: the best baker in the world

Mass marketers hate to measure

Case study: Logitech

Who wins in the world of the cow

Case study: a new kind of kiwi

The benefits of being the cow

Case study: the Italian butcher

Wall Street and the cow

The opposite of "remarkable"

The pearl in the bottle

The parody paradox

Seventy-two Pearl Jam albums

Case study: Curad

Sit there, don't just do something

Case study: United States Postal Service

In search of Otaku

Case study: how Dutch Boy stirred up the paint business

Case study: Krispy Kreme

The process and the plan

The power of a slogan

Case study: the Häagen-Daz in Bronxville

Sell what people are buying (and talking about!)

The problem with compromise

Case study: Motorola and Nokia

The magic cycle of the cow

What it means to be a marketer today

Marketers no longer: now we're designers

What does Howard know?

Do you have to be outrageous to be remarkable?

Case study: McDonald's France

But what about the factory?

The problem with cheap

Case study: what should Hallmark.com do?

When the cow looks for a job

Case study: Tracey the publicist

Case study: Robyn Waters gets it

Case study: so popular, no one goes there anymore

Is it about passion?

True facts

Brainstorms

Salt is not boring, eight more ways to bring the cow to work

Brand and company index

What would Orwell say?

About the author.