Syrup : a novel
(Book)

Author claims he changed the spelling of his first name from Max to Maxx for this, his first novel, because "it seemed like a funny joke about marketing" (of a new cola drink, the subject of the novel), but now feels it makes him seem "pretentious" --Dust jacket for Jennifer Government, his second novel.

A marketing whiz sells Coca-Cola on a million-dollar idea for a new drink, only to have it stolen by his roommate, who sells it for even more millions to someone else at Coca-Cola. But the whiz is not giving up. A spoof on advertising.