The tipping point : how little things can make a big difference
(Book)

Book Cover
Published
Boston : Little, Brown, ©2000.
Format
Book
Edition
1st ed.
Status
Forks - Nonfiction (Adult)
316.6 GLADWEL
1 available

Copies

LocationCall NumberStatus
Forks - Nonfiction (Adult)316.6 GLADWELAvailable

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More Details

Physical Desc
viii, 279 pages ; 21 cm
Language
English
ISBN
0316316962, 9780316316965, 9780316346627, 0316346624, 0316648523, 9780316648523
UPC
9780316316965
Accelerated Reader
UG
Level 9.1, 15 Points

Notes

Bibliography
Includes bibliographical references and index.
Description
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Study Program Information
Accelerated Reader,Grades 9-12,9.1,15,SD,Quiz 149589,English non-fiction.