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Nestled among Seattle's skyscrapers, The Zephyr Holdings Building is a bleak rectangle topped by an orange-and-black logo that gives no hint of Zephyr's business. Lack of clarity, it turns out, is Zephyr's defining characteristic. The floors are numbered in reverse. No one has ever seen the CEO or glimpsed his office on the first (i.e., top) floor. Yet every day people clip on their ID tags, file into the building, sit at their desks, and hope that...
2) Smoke screen
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Through a series of unwanted promotions, Trevor Barnett has become the lead spokesman for the tobacco industry just as it's on the verge of extinction. Plaintiffs' attorneys have finally found the weakness they'd been searching for and have filed a $200 billion lawsuit that the industry will be unable to appeal. America's tobacco companies react by doing the unthinkable-they close their plants and recall their products from retailers' shelves. The...
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