Catalog Search Results
Pub. Date
c2011
Physical Desc
1 videodisc (115 min.) : sd., b&w ; 4 3/4 in.
Description
The Hucksters (1947) is a considerably sanitized version of the best-selling novel by Frederic Wakeman. Directed by Jack Conway, the film is a slick but still powerful, and at times darkly funny, indictment of the seamy side of advertising, radio, and big business. Clark Gable plays a World War II veteran who gets a job in advertising, and finds that his work requires him to often abandon his principles. Deborah Kerr, in her American film debut, plays...
5) The copywriting sourcebook: how to write better copy, faster - for everything from ads to websites
Author
Pub. Date
2010
Physical Desc
214 p. ; 21 cm.
11) Art & copy
Pub. Date
c2010
Physical Desc
1 videodisc (90 min.) : sd., col. ; 4 3/4 in.
Description
A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Author
Formats
Description
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...
Author
Formats
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition"--Back cover.
Author
Series
Formats
Description
In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge transnational corporations. Advertising has become hugely aggressive and boasts some of the world's most powerful executives. Through advertising, the public is constantly deluded into thinking that all the products on the market improve the quality of life. However, the most...
16) Selling sickness: how the world's biggest pharmaceutical companies are turning us all into patients
Author
Pub. Date
c2005
Physical Desc
xviii, 254 p. ; 22 cm.
Author
Series
Wedding dates volume 6
Pub. Date
2021.
Description
"Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....
Author
Pub. Date
2016.
Physical Desc
xv, 288 pages ; 22 cm.
Description
The way human beings persuade one another is changing. Every day people will try to change your mind but they won't reason with you. Instead you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with each other. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first...
20) I see you
Author
Pub. Date
2017.
Description
"Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her... It all starts with a classified ad. During her commute home one night, while glancing through her local paper, Zoe sees her own face staring back at her, a grainy photo along with a phone number and listing for a website called findtheone.com....
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