With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more.

"The daughter of a U.S. Senator is monitoring her social media presence when she finds a picture of herself on a strange blog. And there are other pictures... of the children of other influential Washington politicians, walking or standing outside their schools, each identified by name. Surrounding the photos are texts of vicious political rants from a motley variety of extremist groups. It's obviously alarming--there's an unstated but deadly threat...