Sowell unravels the world of intellectuals in order to illustrate an important social phenomenon: how the thinkers of a society mold that society, leaving an impact on people in every walk of life, even if these thinkers are basically unknown to the world at large.

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, he has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. Learn to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence...

Protecting her beloved students from the devastating world outside of their 1934 Berlin classroom, Thekla Köppen sacrifices some of her personal freedoms to retain her teaching position until activities within Hitler's early regime test her moral courage.

"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt...

"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the...

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--