One of the world's most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer. In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand -- and, if possible, answer...

While exposing quack doctors and nutritionists, bogus credentialing programs, and biased scientific studies, the author takes the media to task for its willingness to throw facts and proof out the window in its quest to sell more copies. He also teaches you how to evaluate placebo effects, double-blind studies, and sample size, so that you can recognize bad science when you see it.

"An exciting new book about real-life technology derived from science fiction and its impact on the world"-- "Science fiction is a vital part of popular culture, influencing the way we all look at the world. TV shows like Star Trek and movies from Forbidden Planet to Inception have influenced scientists to enter the profession and have shaped our futures. Science fiction doesn't set out to predict what will happen - it's far more about how human...