Catalog Search Results
Author
Appears on list
Description
The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket
Author
Series
Visit from the Goon Squad volume 2
Description
"The Candy House opens with the staggeringly brilliant Bix Bouton, whose company, Mandala, is so successful that he is "one of those tech demi-gods with whom we're all on a first name basis." Bix is 40, with four kids, restless, desperate for a new idea, when he stumbles into a conversation group, mostly Columbia professors, one of whom is experimenting with downloading or "externalizing" memory. It's 2010. Within a decade, Bix's new technology, "Own...
Author
Pub. Date
2015.
Formats
Description
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
4) Followers
Author
Description
Orla Cadden is a budding novelist stuck in a dead-end job, writing clickbait about movie-star hookups and influencer yoga moves. Then Orla meets Floss--a striving, wannabe A-lister--who comes up with a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss's methods are a little shady--and sometimes people get hurt? Their legions of followers can't be wrong. Thirty-five years later, in a closed California...
Author
Formats
Description
"How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step...
Author
Pub. Date
2018.
Physical Desc
xx, 105 pages ; 24 cm.
Description
Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
Author
Pub. Date
[2019]
Physical Desc
pages cm.
Description
Social media giants are poisoning our journalism, our politics, our relationships and ultimately our minds. Glenn Reynolds looks at the up and downsides of social media and at proposals for regulation, and offers his own fix that respects free speech while reducing social media's toll.
Author
Description
Given unprecedented access to three major influencers--Caitlin Covington of Southern Curls and Pearls, runner Mirna Valerio and OG "mommy blogger" Shannon Bird--a millennial journalist shows how they build their empires, struggle with the haters, fight for creative control, parent in public, and try to look good while doing it.
Author
Series
Description
"In his much-anticipated debut novel, Hank Green--cocreator of Crash Course, Vlogbrothers, and SciShow--spins a sweeping, cinematic tale about a young woman who becomes an overnight celebrity before realizing she's part of something bigger, and stranger, than anyone could have possibly imagined. The Carls just appeared. Coming home from work at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance...
12) Ingrid goes west
Pub. Date
[2017]
Physical Desc
1 videodisc (98 min.) : sound, color ; 4 3/4 in.
Description
Ingrid Thorburn (Aubrey Plaza) is an unstable young woman with a checkered past of obsessive behavior. She secretly moves to Los Angeles to befriend Taylor Sloane (Elizabeth Olsen) -- an Instagram "influencer" with a fabulous artist boyfriend, a camera-ready terrier, and an array of new products and brands to promote to her followers. After Ingrid adopts a Taylor-made identity for herself, her attempts to prove she's BFF material are underway -- that...
Author
Description
"Six years after the fight that ended their friendship, Daphne Berg is shocked when Drue Cavanaugh walks back into her life, looking as lovely and successful as ever, with a massive favor to ask. Daphne hasn't spoken one word to Drue in all this time - she doesn't even hate-follow her ex-best friend on social media - so when Drue asks if she will be her maid-of-honor at the society wedding of the summer, Daphne is rightfully speechless. Drue was always...
Author
Pub. Date
[2022]
Physical Desc
xxii, 297 pages : illustrations (black and white) ; 22 cm
Description
"This book unpacks what happens to our brains and our behaviors each time we click 'Like' or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and an influencer himself, he reveals how influence works"--
Author
Series
Pub. Date
c2011
Physical Desc
xviii, 340 p. : ill. ; 24 cm.
Description
A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.
Author
Pub. Date
c2011
Physical Desc
xvi, 292 p. : ill. ; 23 cm.
Description
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for- and achieve them. Whether you are in a startup or a global enterprise, this...
Author
Description
A writer at The New Yorker examines the fractures at the center of contemporary culture. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine's journey from brave to blank to bitter; and the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until...
Author
Pub. Date
c2011
Physical Desc
xx, 252 p. : ill. ; 24 cm.
Description
"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds...
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