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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later,...
2) Disney U: how Disney University develops the world's most engaged, loyal, and customer-centric employees
xviii, 222 pages ; 24 cm.
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