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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.
The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking...
Author
Series
Pub. Date
2022
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Description
For those hoping to improve their work/life balance, this book offers the perfect mix of clear advice and practical suggestions to help you work out your priorities, reduce your stress levels, and identify the positive steps that can make your life easier.
If you feel overwhelmed by the constant juggling of different areas of your life, this book can help. There's so much pressure on many people today to succeed at work that sometimes 'real...
If you feel overwhelmed by the constant juggling of different areas of your life, this book can help. There's so much pressure on many people today to succeed at work that sometimes 'real...
Author
Description
As a manager, an essential part of your job is to get the best from your employees-to help them overcome challenges, meet (and exceed) their goals, and maintain a high level of engagement and performance in today's new world of work. Like many other leadership skills, coaching is one you can hone with the right information and tools-and Coaching Essentials for Managers provides exactly that.
Coaching Essentials for Managers provides the following:
•...
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No matter how great your knowledge, expertise, or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career-and succeed in other aspects of life, as well-building theses skills is essential.
In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message...
Author
Series
Pub. Date
2022
Formats
Description
The ultimate guide to preparing for the interview process, maintaining focus, handling difficult questions, and maximizing your chances of landing that dream job.
Whether you're a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting - from being aware of your own strengths...
Whether you're a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting - from being aware of your own strengths...
Author
Series
Pub. Date
2022
Description
The ultimate guide to preparing for the interview process, maintaining focus, handling difficult questions, and maximizing your chances of landing that dream job. Whether you're a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting - from being aware of your own strengths...
Author
Series
Pub. Date
2022
Description
Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online. Speaking in front of other people can be daunting if you've never had a lot of practice. Even if you know your stuff, it can be hard to get everything together in time, look confident, speak clearly, and get your message across well. And that's before you consider things...
Author
Description
Whether you are in a one-on-one meeting with your supervisor or pitching a new idea to a packed conference room of peers and leaders, knowing how to craft and deliver engaging presentations is an essential skill in every line of business. Confidence is key in every presentation-and sharpening your skills is the most direct route to building it.
Presentation Essentials includes:
• Lessons including how to build your signature style, structure a...
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Description
Negotiations can be a perplexing and often-intimidating endeavor. Are there aspects about the process that are hiding beneath the surface, unknown to even experienced negotiators? Or insider tools that would change your game considerably? The answer is yes-and they're all revealed in this practical guide from a world-renowned negotiation expert.
Negotiation Essentials demystifies this all-important subject, helping you break the process down into...
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Description
With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process.
PART I: THE ESSENTIALS explores the foundation for the sales experience-the human connection. It also dives into common challenges sellers encounter and actionable...
13) Time Management Essentials: The Tools You Need to Maximize Your Attention, Energy, and Productivity
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Description
Good time management skills have always been an important factor in professional success, but between ever-evolving collaboration apps and the more recent pandemic-related workplace shifts, the tools and even the principles behind them have changed. In Time Management Essentials, you'll get the comprehensive, up-to-date information you need to manage your time with a value-based approach.
With years of experience in crisis communication and a dedication...
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