You know less than you think you do - about what makes you healthy, what makes you rich, who you should date, where you should live. You know less than you think you do about how to raise your children, or, for that matter, whether you should have children in the first place. Seth Stephens-Davidowitz showed how big data is revolutionising the social sciences. He shows how big data can help us find answers to some of the most important questions we...

What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. The way insights are communicated could reverse or increase the trajectory of data. The actions you ask others to take today can change your future data. But getting others to move forward with those actions only happens when someone communicates well. Learn effective ways to turn your data into narratives that blend the power of language,...

This book offers advice on making medical decisions inspite of confusing and conflicting information, provides insight into the personal beliefs influencing how choices are made while citing the marketing practices that complicate the process. Making the right medical choices is harder than ever. Whether deciding on a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors' recommendations, dissenting...

"Medicine used to be a paternalistic affair: a doctor's job was to make all the decisions, and a patient's job was to obey them. But technological, economic, and cultural changes over the last century have given us unprecedented control over our own healthcare. We have been turned into healthcare consumers, expected to work with doctors on complicated medical decisions. But just how capable are we of making those decisions? Talya Miron-Shatz is an...

Daniel Kahneman, Nobel laureate in Economics for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound impact on many fields, but he has never brought them together in one book. Here, he explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical....

Nixon tried it first. Hoping to make communist bloc countries uneasy and thus unstable, Nixon let them think he was just crazy enough to nuke them. He called this "the madman theory." Trump has employed his own "madman theory," sometimes intentionally and sometimes not. He praises Kim Jong-un, admires and flatters Vladimir Putin, but attacks US institutions and officials, ignores his own advisors, and turns his back on US allies. Trump's supporters...

"We've all been involved in group decisions--and they're hard. And they often turn out badly. Why? Many blame bad decisions on 'groupthink' without a clear idea of what that term really means. Now, Nudge coauthor Cass Sunstein and leading decision-making scholar Reid Hastie shed light on the specifics of why and how group decisions go wrong--and offer tactics and lessons to help leaders avoid the pitfalls and reach better outcomes"--Dust jacket flap....

"The book follows a young business planning manager, who takes after her father's confectionery company operations. With help of her mentor, an ex-management consultant, the couple formulates a viable turn-around business plan, builds trust among key stakeholders, and successfully convinces the CEO for companywide implementation. Concepts and Theories: Introduction to the entire process of formulating and implementing a business strategy. Business...

The man in the cockpit fighting the war on terror.When terrorists crashed a plane into the Pentagon, he was there-helping carry the wounded to safety. And he's been there-leading the war on terror, directing its operations around the world in both open and covert missions, and bluntly focusing on one primary goal: killing terrorists. He is Donald Rumsfeld. His great fear was a second Pearl Harbor. When it happened on September 11, 2001, he led the...

Woodward shows Obama making the critical decisions on the Afghanistan War, the secret war in Pakistan and the worldwide fight against terrorism.