"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.

A groundbreaking, revelatory portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another--from the acclaimed author of Generation Me and iGen"-- The United States is currently home to six generations of people, spreading over the course of the last century. They have had vastly different experiences and often have vastly diverging beliefs and behaviors. Twenge explores what...

"Takes a look at the pileup of waste in the United States, including the problem of plastic, the industry of overmedication, e-waste products, everyday garbage, fast fashion trash, space waste, and other forms of profligacy that make our nation the biggest waster on the planet. Looking at the environmental impact of so much garbage, Dondero explores not just how we got here and where we're headed, but ways in which we might be able to curb the tide....

Fascinated by our pervasive fear of dead bodies, mortician Caitlin Doughty set out to discover how other cultures care for the dead. In rural Indonesia, she watches a man clean and dress his grandfather's mummified body, which has resided in the family home for two years. In La Paz, she meets Bolivian natitas (cigarette-smoking, wish-granting human skulls), and in Tokyo she encounters the Japanese kotsuage ceremony, in which relatives use chopsticks...

Attacks on science have become commonplace. Claims that climate change isn't settled science, that evolution is “only a theory,” and that scientists are conspiring to keep the truth about vaccines from the public are staples of some politicians' rhetorical repertoire. Defenders of science often point to its discoveries (penicillin! relativity!) without explaining exactly why scientific claims are superior. In this book, Lee McIntyre argues that...

"In his first work of nonfiction, the creator of the multimillion-selling Jack Reacher series explores the endurance of heroes from Achilles to Bond, showing us how this age-old myth is a fundamental part of what makes us human. He demonstrates how hero stories continue to shape our world--arguing that we need them now more than ever. From the Stone Age to the Greek Tragedies, from Shakespeare to Robin Hood, we have always had our heroes. The hero...

"We have entered a new era in America--dangerous, divided, and uncertain. In a moment when people are hungry for meaningful ways to respond to the ascent of nationalism, polarization and hate in the U.S. and around the globe, this book answers the central question of our time: How do we love in a time of anger? How do we love those who hurt us? How do we love those who are different from us, whose race or religion or politics we do not understand?...

"The University of Washington's 1936 eight-oar crew transformed the sport and grabbed the attention of millions of Americans. The sons of loggers, shipyard workers, and farmers, the nine boys, in the depths of the Great Depression, showed the world what beating the odds really meant. They defeated elite rivals from California and eastern schools to earn the right to compete against the German crew rowing for Adolf Hitler in the Olympic Games in Berlin....

"In Full Upright and Locked Position, former FAA chief counsel and senior aviation policy official Mark Gerchick unravels the unseen forces and little-known facts that have reshaped our air travel experience since September 11, 2001. With wry humor and unique insight, Gerchick takes us past the jargon, technicalities, and all-is-well platitudes to expose the new normal of air travel: from the packed planes and myriad hassles of everyday flying to...