Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for- and achieve them. Whether you are in a startup or a global enterprise, this...

A writer at The New Yorker examines the fractures at the center of contemporary culture. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine's journey from brave to blank to bitter; and the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until...

"Are you your own worst critic? Do you compare yourself to friends, classmates, and celebrities? You aren't alone. It's easy to get caught up in the comparison game -- especially on social media. But over time, these negative habits feed your insecurities and make you feel like you just aren't good enough. So, how can you break free from self-criticism and start being a true friend to you? With this fun and friendly guide, you'll discover 50 simple...

The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step.--From publisher description.

"Almost everyone is using social media and their phones as their shopping guide no matter their age. A survey of chief marketing officers published in February 2021 found that social media has become critical to marketing during the COVID pandemic. This increased reliance on online platforms will continue to create new opportunities for people who like social media"--

After becoming a part of the Tau, one of twenty-two large global network Affinities in the near future, young Adam Fisk thinks his life has improved for the better until the different Affinities begin to go to war with one another -- in a conflict that will change Adam's world forever.

Turning 12 1/2 shouldn't be the most exciting birthday in the world. It's a half birthday after all. But Harper is thrilled because she is getting the biggest gift of all: her parent's approval to finally get social media accounts. Except when she goes to post her first photo, there is a filter she has never heard of before. One that shows you what you will look like when you are older. Curious, Harper clicks on it...but ends up flash forwarding in...

"Our society has a technology problem. Many want to disconnect from screens but can't help themselves. These days we spend more time online than ever. Some turn to self-help-measures to limit their usage, yet repeatedly fail, while parents feel particularly powerless to help their children. Unwired: Gaining Control over Addictive Technologies shows us a way out. Rather than blaming users, the book shatters the illusion that we autonomously choose...

"A desperately needed wake-up call for a world that demands we keep tweeting, posting, and podcasting that proves the most important thing might be to shut up! By identifying the six types of overtalkers and the six principles to cure our babbling ways, STFU empowers us to become better at nearly every facet of our daily lives and in our most treasured relationships"--

"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities...