Friction : passion brands in the age of disruption
(Book)
Author
Contributors
Berg, Jordan, author.
Published
Brooklyn, NY : PowerHouse Books, 2017.
Format
Book
Edition
First edition.
Status
Sequim - Nonfiction (Adult)
658.827 ROSENBL
1 available
658.827 ROSENBL
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Sequim - Nonfiction (Adult) | 658.827 ROSENBL | Available |
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Published
Brooklyn, NY : PowerHouse Books, 2017.
Edition
First edition.
Physical Desc
238 pages : illustrations (some color) ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 230-232) and index.
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition"--Back cover.